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Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice) By Martin Callingham
Ebook Download Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice) By Martin Callingham
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- Sales Rank: #3534593 in Books
- Brand: Brand: Kogan Page
- Published on: 2004-06-01
- Original language: English
- Number of items: 1
- Dimensions: 9.18" h x .74" w x 6.22" l, .84 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Review
"This book will be valuable for everyone in research, whether buyers or sellers An unusual, thoughtful and constructive overview of the market and social research world, primarily from the client point of view." Research
About the Author
Martin Callingham was formerly Group Market Research Director at Whitbread where he ran the Market Research Department for 20 years. He is a Fellow of the MRS and was Chairman of the Association of Users of Research (AURA).
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