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The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires, by Roy H. Williams
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Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
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Product details
Paperback: 244 pages
Publisher: Bard Press (June 2, 1998)
Language: English
ISBN-10: 9781885167293
ISBN-13: 978-1885167293
ASIN: 1885167296
Product Dimensions:
7.3 x 0.6 x 10.1 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
71 customer reviews
Amazon Best Sellers Rank:
#46,737 in Books (See Top 100 in Books)
I read this book over ten years ago and it changed the way I thought of marketing and advertising, but also how I thought about life. Since then I have re-read it many times, and recently purchased the Kindle version to re-read it again. Roy Williams has a light way of explaining complex issues. Over and over it becomes clear that what we are trained to think about effective advertising is simply a waste of money for most people and businesses. Being able to think outside of the box I was able to increase sales 300% shortly after 9/11 when our competitors were going out of business. I am not saying this book will magically change your income or business, but if you read it with an open mind and wipe the slate of what you THINK you know, you can't help but benefit from it.
Roy Williams May know advertising but his ability to isolate human truths that apply to all facets of life is inspirational. This should be requested red reading in business but also for all. Wish I had had it while teaching alternative Ed students.
Prior to reading this first of three books I wondered does Roy H. Williams really know what he's talking about? (I guess when you become a Read-o-holic and you've read more than a few thousand books you began to wonder is this all a game? A game of money for books or what.)My second thought was has this man compiled some great stories illustrating some pre-used concepts on Marketing? You know something I've heard before. (Because if you're like me you don't need to buy another book that would have been better to convert into firewood or toilet paper).My third thought was...So what is this magic that Roy means by "The Wizard Of Ads"? It's really quite easy for you to get into the mindset that you've been attracted by another great title worth $16.95 but where's the book?Well The Wizard of Ads really is quite refreshing even after five years it hasn't lost it's Useful life (depreciated in value) or it's Shelf life by growing stale. I bought this book on January 9, 2002 and it's still helping me convert my thought life over into an amazing master of Marketing.I'm not going to tell you about the book as much as I am going to tell you why I feel it works for me and if you're lucky and you like what I share it just may be a good book for you to get too. You see Roy H. Williams really has done something fresh.This book is filled with 100 concepts that every good ad-woman or ad-man should know. And if you're really not into Advertising or Marketing concepts maybe you'll find it in you to tell your mind to "Shut UP!" for a moment so you can see how easily these concepts apply to Selling, Customer Service, Management or becoming a dangerously articulate entreprenuer business person like Roy.The first of 100 illustrations or stories opens with an interesting conversational tone that pulls you into the dialogue and from there you really never quite feel like Roys talking to anyone but you. That's what grasped my attention.Next although this book is paper back it is well constructed. Words printed on egg shell white paper and wonderful nostalgic imagery from the past but don't let that fool you. (The stories are quite universal and can be used in various industries). He talks about Mouse Traps, Sharks and Pigs, Nine Secret Words and a Peep behind the curtain (from the Wizard of Oz).These unusual titles run from the beginning to the end of the book and every story is full of zeal and freshness you can use in your concepts. He helps you formulate a Marketing mindset, an approach and a wise way to tap into your audiences attention without being corny, trite or confusing.I've waited till now to right this review as it has taken me years to test these ideas again and again. What's nice is they all are effective and cheaper than hiring Roy yourself. But a man with ideas like this is worth hiring. Get the book...It works! And yes Roy H. Williams really knows what he's talking about.Is there anything I can do for you?Your Servant,Deremiah, *CPE
Can’t believe with this style of writting he could be a good copy writter. If you know nothing about copy then you might find some ideas. If you know a little you know this book is so basic and doesn’t really help you do anything. Waste of time. Better spend $800 to by breakthrough advertising by Eugene Schwartz
Amazing read, easy to consume and great bits of information! A must read for anyone who has a business, functions in advertising or marketing!
Phenomenal insight into every day wisdom with a fantastic flavor from years past. A compiled history lesson with great advice on how to be a human. Thank you Roy.
Brilliant! This book covers topics ranging from broad issues like strategy and product presentation, to the more "nuts and bolts" aspects of marketing. Roy Williams' makes a point simply and directly, and generally does a good job proving his points as makes them. I give this book very high marks for the information it contains, but I am also impressed by its "read-ability". Williams uses allogory and illustration with great skill, and often provides practical examples which make the information very easy to digest and retain. I also loved the 100 mini-chapter approach. I not only learned a great deal, but also had fun reading this book. After reading Wizard of Ads, I will most likely read anything Roy Williams writes in the future.
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